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Partnership Packages · 2027

Your brand.
Our smoke.

Three ways onto the championship-winning team — plus the USA campaign. No off-the-shelf rate card: tell us your goals and budget, and we build the package around your brand. Here's what's on the table.

2027 positions are being locked in now. Liveries are designed and wrapped ahead of Round 1 — partners confirmed early get the full season, the launch content and first call on the USA campaign.

Secure a Position ▸

The Packages

Three ways in.

Team Partner

On the cars · in the story

  • Logo placement on both championship cars
  • Logo on team apparel & pit signage
  • Social media presence across team content
  • Race-day hospitality passes each round
  • Use of team imagery for your own marketing
  • Product & service partnerships welcome
Most Wanted

Major Partner

Prime placement · one car or both

  • Prime livery position — bonnet, doors or rear quarter
  • Choose your car: the Drift King's S14 or the Grand Finale-winning 180SX
  • Driver appearances, demos & store activations
  • Featured placement in all team content & edits
  • Pit hospitality & ride-along experiences
  • Presence on the HOTPIT Autofest USA campaign

Principal Partner

Name the team · own the season

  • Team naming rights — "Your Brand" Team DSR
  • Hero livery across both cars, transporter & apparel
  • Bespoke season-long content campaign
  • First call on the USA program & champion story
  • Exclusive hospitality — your clients, inside the ropes
  • Category exclusivity across the team

Investment is tailored to scope and season — from product support through to full team naming. Tell us your budget and we'll show you exactly what it buys.

Start the Conversation ▸ The USA Campaign ▸

Standard With Every Package

What riding with the
champions includes.

01

Broadcast Exposure

D1NZ rounds are broadcast on Sky TV in New Zealand and Fox Sports in Australia. The reigning champions lead that coverage — battles, replays, interviews and podiums with your brand in frame.

02

Season-Long Content

Professional photography and video from every round, cut for social and free for partners to use in their own channels — your logo in genuine championship moments, not stock shots.

03

A Team That Shows Up

Five championship rounds plus several activations across the year — demos, festivals, trade days and fan events nationwide. Team DSR has been a professional operation for over a decade; your brand is in safe hands.

04

Real Relationships

Direct access to Dave and Adam, not an agency. Partners deal with the drivers, visit the workshop, and get honest reporting on what's working — the reason sponsors stay season after season.

Who You Reach

A high-spend audience
money can't easily buy.

The D1NZ audience Team DSR races in front of is young, loyal and deep in the categories that matter — automotive, tools & trades, energy and tech. A demographic that tunes out traditional advertising but turns up, leans in and buys at the track.

88.2%
Male Audience
25-34
Core Age Group
6,500
Fans Trackside · Every Round
7.9M+
Series Views · 2026
307
TV Broadcast Hours · NZ & AUS
54K
Avg Live Broadcast Viewers

Does your category live here?

Automotive & Aftermarket

Tyres, oil, ECUs, parts, performance, workshops — a buying audience that builds, modifies and spends on cars. Our current partner list proves it.

Tools & Trades

Tradies, builders, mechanics and DIY — the exact demographic that fills the grandstands and the hard-park at every round.

Industrial & Logistics

MIMICO, Hydraulink, NMT Shipping and CASE already back the team — B2B brands using race-day hospitality to win real commercial relationships.

Energy & FMCG

Energy drinks, snacks and impulse brands that want to be in-hand with thousands of fans, event after event.

Tech & Gaming

Sim racing, peripherals, telco and streaming — a tech-native crowd that follows every battle online between rounds.

Apparel & Lifestyle

Streetwear, eyewear, headwear — car culture is a fashion culture, worn loud and worn often.

Audience figures from D1NZ 2026 native channel analytics (Meta & YouTube) and 2025 TV coverage. Team DSR competes at every championship round.

And the team's own channels on top

Team DSR socials gain hundreds of thousands of views during events — onboards, tandem battles and podium moments pulling six-figure counts off a single post. Audience the team delivers directly, on top of the championship broadcast, with partner brands in every frame.

Team DSR social posts with view counts ranging from 7,153 to 236K

The 2027 Difference

Add the USA
to your season.

Dave Steedman is the first official D1NZ representative to compete at HOTPIT Autofest in the United States. For partners, that's a second stage in a new market — brand on the car, content from the campaign, and the story of a Kiwi champion taking on America. USA campaign presence is included at Major level and above, and available as a bolt-on for Team Partners.

Read the USA Story ▸ Ask About the Campaign ▸

Ready When You Are

Let's build your package.

Open the Enquiry Form ▸ Email dsrdrift@gmail.com
Dave Steedman
Driver · 2026 D1NZ Drift King
dsrdrift@gmail.com 021 176 0844
Adam Davies
Driver · 2026 Grand Finale Winner
dsrdrift@gmail.com 021 766 455

Team DSR · Davies-Steedman Racing · Tauranga, New Zealand